IT’S ALL LOVE(IAL) is a human equality movement that embraces the importance of community, working with positive minded individuals, producing quality apparel that delivers a positive message, and creating and cultivating events that emphasize music, art, sports, charity, and LOVE.
About It's All Love
What We Do
Create Unity‑Driven Apparel that blends bold design with messages of positivity, self‑expression, and love.
Produce Music Through IAL Music, amplifying artists who craft powerful, uplifting sounds—including Deep House releases like DJ Marvilous’s Genesis.
Host Events Year‑Round to bring communities together through music, art, sports, and culture.
Run Charity Initiatives that positively impact youth and community members through support, awareness, and outreach.
Build Sports Culture, including the IAL Flag Football Team, rooted in unity, respect, competition, and camaraderie.
Who We Serve
IAL serves individuals and communities seeking positivity, unity, and empowerment—especially youth, creatives, athletes, and anyone aligned with spreading love through art, music, sports, and community impact.
Our movement provides inclusive spaces where people of all backgrounds can express themselves, heal, grow, and connect through shared experiences.
Why It Matters
IAL strengthens communities by promoting love, unity, and self‑expression across culture, sport, and art—creating environments where people feel seen, supported, and uplifted.
Through apparel, events, music, and charity, we foster belonging, spark creativity, and provide positive outlets that contribute to healthier youth and more connected communities.
IAL Timeline
IAL Movement Established (2018): IAL was formed as a human‑equality movement emphasizing community, positivity, and love.
IAL Clothing Launched (2019): Apparel line established to deliver bold, meaningful, unity‑driven designs. [schema.org]
IAL Events Introduced (2019): Ongoing community‑focused events began—featuring music, art, sports, charity, and culture. [schema.org]
IAL Music Division Launched (2022): The label began producing positive, boundary‑pushing music. [schema.org]
First Official Release – Genesis by DJ Marvilous (2022): Announced as the debut project from IAL Music, representing the movement’s sound and creative vision. [schema.org]
IAL Flag Football Team Created (2024): Formed to unite athletes under shared values of respect, positive energy, and camaraderie. [schema.org]
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White IAL Heartbeat Tee
Regular price From $30.00 USDRegular price -
White Heartbeat Love Hoodie – Unisex Fleece Pullover
Regular price From $55.00 USDRegular price -
IAL Heartbeat Tee
Regular price From $30.00 USDRegular price -
Heartbeat Love Hoodie – Unisex Fleece Pullover
Regular price From $55.00 USDRegular price
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It's All Love Flag Football Team
It’s All Love Flag Football brings community, competition, and camaraderie together on the field. Our team is built on the values of unity, respect, and positive energy, creating a space where athletes of all backgrounds can shine. More than a game, we’re a movement—spreading love through teamwork and unforgettable plays.
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It's All Love Music
It’s All Love Music is a record label dedicated to creating powerful, positive sounds that inspire unity and celebrate diversity. We amplify voices that push boundaries, blending genres and cultures to deliver music that moves hearts and minds. Our mission is simple: spread love through rhythm, beats, and unforgettable artistry.
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It's All Love Clothing
It’s All Love Clothing is more than fashion—it’s a statement of unity, positivity, and self-expression. Our apparel blends bold designs with meaningful messages, empowering individuals to wear love and spread it everywhere they go. From streetwear to lifestyle pieces, we create looks that inspire confidence and connect communities.
Marvilous Dj's Collab?
When the right track hits at the right moment, you don’t just hear it—you feel it. At Marvilous DJs, we curate that feeling with intention. Every set, every transition, every drop is a chance to spread the message at the heart of It’s All Love (IAL): unity, joy, and human connection. Thus our combined logo, exspressing love and musical energy as one.
DJ Marvilous - Genesis
We are excited for the first release from IAL Music, It's All Love LLC's Record Label. House by way of Deep House by DJ Marvilous is the vibe....Check It Out!
It's All Love Charity BBQ Recap Video
Blog posts
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From the Booth to the Block: How Events Powered...
See how Marvilous DJs and It’s All Love design events that turn music into movement—from pop-ups to charity activations and block experiences.
From the Booth to the Block: How Events Powered...
See how Marvilous DJs and It’s All Love design events that turn music into movement—from pop-ups to charity activations and block experiences.
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Music With a Mission: How Marvilous DJs Amplifi...
Discover how Marvilous DJs turns every set into a platform for unity, positivity, and community—amplifying the It’s All Love movement through intentional music and moments.
Music With a Mission: How Marvilous DJs Amplifi...
Discover how Marvilous DJs turns every set into a platform for unity, positivity, and community—amplifying the It’s All Love movement through intentional music and moments.
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IAL Love Leaders Mentorship Program
he IAL Love Leaders Mentorship Program empowers youth ages 12–18 to build confidence, creative skills, positive identity, and community leadership using the pillars of music, art, sports, charity, and LOVE.
IAL Love Leaders Mentorship Program
he IAL Love Leaders Mentorship Program empowers youth ages 12–18 to build confidence, creative skills, positive identity, and community leadership using the pillars of music, art, sports, charity, and LOVE.
